
FinEase
SaaS Marketing & Campaign Design
FinEase is a conceptual SaaS platform
(app and website) designed to simplify invoice
management for small businesses.
The name combines Finance and Ease, reflecting the platform's
mission to make invoicing simple, intuitive and effortless.
The main focus of the project was creating marketing materials to highlight the platform’s unique AI feature: voice activated invoicing.
Users can create invoices entirely through voice commands, even hands-free between meetings.
I developed original illustrations, animations and an interactive landing page using After Effects, Premiere Pro, and Figma, complemented by AI-generated voiceovers.
The visual style blends traditional financial colors with a fresh, youthful look, using playful illustrations and engaging animations to make financial management feel modern, friendly and accessible.